Hi, I'm Raam 👋YouTube ↗Raam Pujangga Sadewa
Product Design Engineer · Remote · Jakarta (UTC+7)
About
Hi, I'm Raam. I design checkout, payments and marketplace products, where small friction costs real money.
For almost 7 years I've worked with teams in Indonesia, Singapore, Sri Lanka, the US and New Zealand. At FLIK I own merchant products end to end, from research and PRDs to QA and launch, and I build in code with Claude Code.
Case studies
- FLIK: Making one-click checkout worth logging in for2023–25FLIK's checkout is only one-click for shoppers who log in, yet most of them skipped login. Over four phases I found out why, and redesigned the way into checkout so it's faster and gives shoppers a reason to log in.
- Pegipegi: Cutting refund time from a month to a week2022Travellers waited about a month for refunds because every request passed through manual checks between two teams. Redesigning the back-office workflow brought that down to about a week.
- Tetanggaku: Designing a ride-hailing ecosystem as the only designer2022–24A small team set out to compete with Gojek and Grab. As the only designer for two years, I designed every screen across three apps, which together passed 100K downloads.
Results
- 1 mo → 1 wk
- Refund time, Pegipegi
- +35%
- Class completion, Sekolah.mu
- 100K+
- Downloads, Tetanggaku
- 350+ hrs
- Teaching UI/UX
Experience
- FLIK · Product Design Engineer2023–now
- GoodHood.SG · Product Designer2023
- Pegipegi · UX Designer2022–23
- Sekolah.mu · UX Designer2021–22
- Axiata Digital Labs · Associate → Lead UI/UX Designer2019–21
- Freelance · Service-Plus Connect, Tetanggaku, OOSH, WAWN, Artpedia2022–25
Lab · tools I've built with Claude Code
- Survey automationGitHub ↗Describe a research question; it writes the survey, creates the Google Form and summarises the answers.
- PRD automationGitHub ↗Turns a product brief into a structured PRD draft.
- Design automationGitHub ↗Four ways to go from a reference to working code with AI, each in a single prompt.
- QA with PlaywrightGitHub ↗Automated tests to understand how QA protects product quality.
Teaching
350+ hours teaching UI/UX at Binar Academy and Cakap, to college students, graduates and career-switchers. I'm also building a free UI/UX learning platform for senior high and vocational school students.
Kind words
“A true team player, he integrates user needs seamlessly and delivers intuitive designs.”
Kandika Bagaskara, Worked with Raam at FLIK “His strong user-centric mindset and attention to detail result in intuitive designs.”
Athur Muharam, Worked with Raam at Pegipegi “The team understood our complex requirements and provided a user-friendly, high-performing website.”
Bairuni Hasibuan, CEO, Tetanggaku “Working with Raam was a pleasure.”
Ibraheem Olasupo, CEO, Service-Plus Connect 🇺🇸 · freelance client “Raam is great to work with. Smart and experienced”
Bevan Hockly, CEO, OOSH 🇳🇿 · freelance client
Outside work
- Jakarta, UTC+7 · Where I live and work, home of Monas.
- Persib Bandung · My hometown club. Born in Bandung, and a Persib fan since elementary school 💙
- Kopi Tuku · My fuel. One of the things that keeps me going while I craft digital products ☕
- GTA VI · How I unwind when I'm bored. And yes, I'm still waiting for the release too 🎮
- Ireland · I lived there for 3 months. Social media made the Irish look rude; in real life they were so friendly 🍀